About Unicorn Distillery
Our Founders
Rick and Alaina Hewitt met while studying at the University of Washington where the importance of strong work ethic, curiosity and community were instilled in their DNA.
Rick went on to become a CPA-turned-brewer, apprenticing for the top breweries in Seattle.
Alaina started her marketing career in the restaurant industry, then became a community organizer leading non-profit marketing and event programs.
By the 2010s, both found their way into the thriving Seattle tech scene. Individually, they played key roles within tech companies that achieved (and then exceeded) what every startup dreams of — that $1B valuation, “unicorn status.”
Unable to shake the thrill of the Seattle start-up scene, Alaina and Rick saw an opportunity to draw on their shared experience to create a community that represents and celebrates the changemaker in each of us.
The Distillery
Unicorn Distillery is a family-owned distillery specializing in small-batch vodka and tequila, founded in Seattle, Washington in 2020.
Rick learned about a tea sensitive to changes in acidity (or pH), thanks to the power of its magic ingredient: Butterfly pea flower. Combining a decade of distillation experience with this innovative tea, Rick discovered a catalyst for a new category of spirits and Unicorn was born.
Not only do our premium vodka and tequila go one step further to be made sustainably — our all-natural, small-batch spirits are proudly zero sugar, gluten-free and non-GMO.
We don’t use anything artificial to make our vodka and tequila (no preservatives, no coloring agents, etc.) Plus, the signature matte bottles will protect your spirits’ cobalt blue color from fading over time.
The Unicorn Distillery Commitment
Unicorn Distillery relies on trust, partner success, innovation and equality to operate successfully. Your booze should align with your values. We believe business can be a platform for the positive change we want to see in the world.
Our packaging is 100% recyclable, and we follow a 1|1|1 model for giving back:
1% of our product goes to helping charities raise money.
1% of our net profits go directly to charitable causes.
1% of our employee time is donated to nonprofit organizations.
The Unicorn Distillery Brand
Our goal at Unicorn is to inspire the next generation of consumers. We aim to create a product that is as naturally unique as the Pacific Northwest and a brand that inspires innovation and the confidence in each of us to stand out from the crowd.
Our brand colors, each chosen for specific reasons:
Platinum is one of the world’s most desirable precious metals. It’s stronger and more durable than gold and is a symbol of true love, purity, rarity and strength.
Black represents infinity. We believe passion drives endless opportunity. Black is elegant, mysterious, timeless and classic.
White symbolizes our ingredients, all-natural butterfly pea flower and naturally purified water from the Cedar River Watershed.
Copper is a symbol of healing, energy transfer and the power of change.
